Friday, June 4th at the Toronto Board of Trade

8:00am

Breakfast and Registration

9:00am (15 min.)

Welcome

BCS co-hosts welcome attendees. The vibe is magnetic.

Shira Lazar > Digital Correspondent, CBS News

Chris Advansun > Digital Content Strategist, Venture Communications

9:15am (30 min.)

A Brand Crushing It with Content

A senior marketing strategist from American Express OPEN sits down to discuss the highly successful OPENForum.com.

Jason Rudman > Director of Online Strategy at American Express

9:45am (30 min.)

Content And The Future of Marketing

In a keynote conversation, marketing innovator Arlene Dickinson discusses the challenges and opportunities branded content presents to marketers.

Arlene Dickinson > CEO, Venture Communications

10:15am (20 min.) Morning Coffee Break

10:35am (40 min.)

Best Practices in Branded Entertainment

Three founders of digital production companies discuss the secret sauce behind their respective successes in branded entertainment. What are the emerging best practices in branded entertainment? What are examples of effective brand integration? How can brands achieve a meaningful marketing outcome while maintaining the artistic integrity of the content? Join our panelists as they discuss these topics and more.

David U.K. > Managing Director, Digital Percent

Gennefer Snowfield > Principal and Chief Creative Officer, Space Truffles Entertainment

Rob Tait > Founding Partner and President, Fresh Baked Entertainment

11:15am (45 min.)

A Keynote Conversation with Justine Bateman

Via video-conference, Shira Lazar sits down for an intimate conversation with Justine Bateman, producer, writer, actress and co-founder of FM78, a digital entertainment company that is “committed to changing the entertainment landscape.”

12:00pm (60 min.) Gourmet lunch is served; bon appétit.

1:00pm (35 min.)

What is the Media’s Role in a Content-Rich World?

Two leaders from Canada’s media sector discuss how their companies are juggling the evolving interests of advertisers, producers and audiences.

Kirstine Stewart > General Manager of the CBC English Television

Doug Kelly > Editor-In-Chief of the National Post

1:35pm (60 min.)

Video Consumption Past, Present and Future

Pioneers in online video convene for an interactive panel discussion on video distribution and consumption trends.

Bob Mason > CTO of Brightcove

Ashkan Karbrafrooshan > Founder and CEO of WatchMojo.com

Lance Podell > CEO of Next New Networks

2:35pm (50 min.)

Brand Integration and Measuring ROI in Content Marketing

As new methods of producing and distributing content emerge, measuring success is more difficult than ever.  This session convenes producers and strategy experts across multiple platforms to dive head first into the often-elusive concept of “Return On Investment”.  Led by guest moderator Andrew Lane, the panel will discuss best practices, tactics and opportunities to most effectively create an ROI for your content initiatives.

Mark Bishop > Co-Founder/Executive Producer of marblemedia

Paul Street > Senior Director of Research, CTV Inc.

Jeff Peeler > President & Executive Producer, Frantic Branded Content + Commercials

3:25pm (5 min.)

Closing Remarks

3:30pm – 5:30pm

Wrap Party! Cocktails and Conversation at Vertical Restaurant

Grab a drink, some munchies and connect with fellow BCSers. Vertical is, literally, a two-minute walk from Toronto Board of Trade.